I’ve been sent some info about this film comp, and I’m going to share it with you, but I’m also going to add my opinion since I’ve touched on this throughout my psych degree, and have found lots of evidence to suggest why these kinds of campaigns don’t work. First the info;
The Face Facts short film competition is asking young Aussies to produce an original 60-second film to highlight the dangers associated with taking the drug ecstasy. The competition asks the question – how would you warn your own mates about the dangers of taking ecstasy. The winning film will receive a cool $10k cash, while five runner-ups will pocket $1k each.
The competition opened at 10am today, and those keen to get involved can find more details at the microsite (here). Entries close on April 30, when six final films will be chosen and uploaded to this microsite. Then anyone can log on, watch the films, and vote for their favourite to be in with a chance of winning $5k themselves!
My objections are pretty simple and you can read them after the jump…
